The Ultimate Guide to Customer Data Platforms
A curated Canadian edition of IndustrialDay news, analysis, interviews, reviews, job moves, and related resources for Customer Data Platforms (CDP).
What to know about Customer Data Platforms
Customer Data Platforms (CDPs) are central tools in today’s business landscape, enabling organisations to collect, unify, and activate customer data for insightful analytics and personalised customer experiences. As companies face an abundance of consumer data from numerous channels, CDPs provide a technological backbone to harness this information efficiently and securely.
The recent stories reflect how various industries—from retail and healthcare to aviation and technology—are leveraging CDPs to modernise customer engagement, improve operational agility, streamline marketing efforts, and bolster cybersecurity. Integration of AI and machine learning with CDPs is enhancing real-time data insights, enabling hyper-personalisation, and supporting first-party data strategies amid evolving privacy regulations.
By exploring these stories, readers can learn about practical applications of customer data platforms, understand the benefits of unifying data across platforms, and discover the challenges and solutions in deploying CDPs effectively. This tag serves as a valuable resource for professionals interested in driving efficient growth, enhancing customer loyalty, and navigating the complexities of data privacy and AI in customer experience management.
Canadian Customer Data Platforms News
Regional stories with direct local relevance
6 digital marketing tools founders use to scale smarter
Small businesses can stretch tight budgets further as email, design and analytics platforms help them attract customers and cut manual work.
TD adds Google virtual card numbers for Canadian shoppers
Canadian shoppers can now use tokenised Visa details at checkout in Chrome and Android, reducing card exposure to merchants.
Safe Software wins data integration platform award
Used by more than 20,000 organisations, FME has been recognised for simplifying data access as Safe Software expands into AI and digital twins.
ServiceNow study flags empathy gap in customer service
Only 10% of customers rate service as great, as fragmented systems and poor empathy are driving churn and frustration.
RBC partners with Hopper to update Avion Rewards Travel
Avion Rewards members will soon get a new booking portal with flexible point redemptions and pricing tools as RBC shifts travel tech to Hopper.
Marketing adds CAD $130.9bn to Canada's GDP, study finds
The sector supported nearly 861,500 jobs and generated CAD $47.8 billion in government revenues last year, the study said.
Analyst Insights
Research and market analysis connected to Customer Data Platforms
Infobip study finds CX investment gap in global brands
DevRev wins ISO 27001 certification for AI security
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Featured News
Reviews
Expert Columns
The importance of data enrichment in financial services
Why You Need Phone Validation in Your Customer Data Toolkit
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
5 Data & AI governance trends every CDO should be watching in 2026
Why seamless Middle East 2026 should be on every commerce leader's calendar
Why data governance use cases fail without accurate data
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Data enrichment: Turning raw data into real intelligence
The 70% problem: Why checkout is still where eCommerce goes to die
Data quality powers KYB: Mitigating risk and fighting fraud in real-time
Interviews
Interviews and video coverage from the network
Recent Customer Data Platforms News
Infobip study finds brands struggle to prove sports ROI
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Auxia launches Agent Studio for AI marketing workflows
Marketers could cut manual campaign work as Auxia links AI agents to existing tools, after surpassing 200 billion personalisation decisions.
Cloudflare launches Kitesurf browser for AI agents
Cost-sensitive AI automation can now use a lighter browser as Cloudflare's beta aims to cut CPU and memory use for web tasks.
Netcore.ai rebrand puts AI agents at marketing core
Marketing teams could see tighter accountability as Netcore.ai pairs seven AI agents with human growth engineers to manage campaigns end to end.
.webp)
Epsilon launches Brand Pages for retailer websites
Retailers gain a templated way to host branded content and shoppable pages, as suppliers seek better visibility and clearer sales attribution.
Amperity named a Leader in Snowflake marketing report
The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.
Braze teams up with Databricks on data integration
The tie-up should let brands move customer data and campaign signals between systems faster, while cutting middleware, sprawl and governance risk.
LiveRamp & Adobe link purchase data for ad campaigns
Brands using commerce media networks could get more precise targeting and personalised ads as first-party purchase data is linked to Adobe tools.
SAP study finds AI agents shape Gen Z buying decisions
Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.
Maestra passes 100 clients with embedded marketer model
Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.
LiveRamp launches partner scheme for AI marketing agents
Marketers can now test partner-built AI tools inside LiveRamp, as the limited pilot aims to streamline planning, measurement and activation.
Adobe unveils GenStudio tools for retail media ads
Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.
Adobe launches CX Enterprise Coworker for AI workflows
Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.
Forrester says commerce media can fix retail media flaws
Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.
Consumer use of generative AI rises to 73%, survey finds
Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.
AvePoint lifts guidance after strong first quarter
Stronger demand for cloud data tools lifted AvePoint’s first-quarter revenue 26% and prompted the company to raise its full-year ARR outlook.
Salsify launches SalsifyIQ an intelligence layer commerce
The new layer is meant to help brands and retailers keep product data aligned as AI-led shopping and retailer requirements become more complex.
Airbyte launches agents to unify data for AI workflows
Businesses struggling with fragmented records can now give AI agents a shared data layer, as Airbyte adds search and write tools for workflows.
ICBA names six firms to ThinkTECH accelerator cohort
Community banks will test tools for fraud, payments and compliance as ICBA brings six firms into its eleventh ThinkTECH accelerator class.
monday.com rebuilds platform around AI work agents
The revamp puts AI agents into everyday workflows for 250,000 customers as monday.com seeks to turn a work tool into a broader platform.